Tag: social media

Bloggers and book hauls: 12 case studies

Things have been a little quiet on the blog, while I’m working on a new series focusing on #bookbigotry. But in the middle of preparing those posts, I got a little bit sidetracked – looking into the phenomenon of book hauls.

Kelly’s post on Stacked Books close to a decade ago seems to have been one of the first to draw attention to ‘book haul’ videos wherein some bloggers brag about the sheer volume of books they’ve picked up at conferences.

Now, I can hardly blame anyone for being excited about getting books! I love collecting books as much as the next person. But what appears to upset many in the industry – authors, publishers and publicists, not to mention other reviewers and librarians who ultimately miss out when all the copies are scooped up by a select few – is that some people are apparently walking away with great swags of books without any interest in evaluating or promoting the books received – and maybe not even reading them.

Now, as I’ll detail in an upcoming post, I do not believe anyone should feel obligated to review a book, full stop. Even if they have promised to do so. Some books simply aren’t a good fit for some people, and that’s okay.

But all this got me thinking – how many books is too many? To accept for review, or to take from a conference, I mean. (I’m certainly not proposing a limit on the number of books in your own personal collection!) And, have things changed in recent years? So, I put on my researcher’s cap, and did some digging.

Continue reading “Bloggers and book hauls: 12 case studies”

Indie Authors and Social Media: 12 Case Studies

In my last post, I examined the social media profiles of 12 bestselling authors. As the results showed, a lack of a huge social media platform doesn’t appear to be a barrier to making it onto the bestseller list. At least for traditionally published authors. But is the same true of indie authors, who often lack the marketing resources of the ‘Big Five’? (Or even their smaller counterparts?) Could social media be indispensable for indies?

Continue reading “Indie Authors and Social Media: 12 Case Studies”

12 Case Studies of Bestselling Authors’ Social Media

How much time should writers spend – well – writing? Or, put another way, how much time should writers spend on other tasks, like social media? In my old position as an academic, I spent a lot of time analyzing online engagement. So, I thought I’d turn my hand to analyzing 12 bestselling authors’ uses of social media.

Continue reading “12 Case Studies of Bestselling Authors’ Social Media”

Writers, Readers, Publishers and Social Media

Authors are often advised social media is ‘key’ to success. But very rarely is any evidence provided to back up this assertion.

Back in 2014, Book Business Magazine reported that 68% of publishing industry insiders identified social media as the marketing platform with the most future. Just two years later, their 2016 article questioned how this has panned out.

Continue reading “Writers, Readers, Publishers and Social Media”