Tag: social media

Indie Authors and Social Media: 12 Case Studies

In my last post, I examined the social media profiles of 12 bestselling authors. As the results showed, a lack of a huge social media platform doesn’t appear to be a barrier to making it onto the bestseller list. At least for traditionally published authors. But is the same true of indie authors, who often lack the marketing resources of the ‘Big Five’? (Or even their smaller counterparts?) Could social media be indispensable for indies?

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12 Case Studies of Bestselling Authors’ Social Media

How much time should writers spend – well – writing? Or, put another way, how much time should writers spend on other tasks, like social media? In my old position as an academic, I spent a lot of time analyzing online engagement. So, I thought I’d turn my hand to analyzing 12 bestselling authors’ uses of social media.

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Writers, Readers, Publishers and Social Media

Authors are often advised social media is ‘key’ to success. But very rarely is any evidence provided to back up this assertion.

Back in 2014, Book Business Magazine reported that 68% of publishing industry insiders identified social media as the marketing platform with the most future. Just two years later, their 2016 article questioned how this has panned out.

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