How much time should writers spend – well – writing? Or, put another way, how much time should writers spend on other tasks, like social media? In my old position as an academic, I spent a lot of time analyzing online engagement. So, I thought I’d turn my hand to analyzing 12 bestselling authors’ uses of social media.Continue reading “12 Case Studies of Bestselling Authors’ Social Media”
Authors are often advised social media is ‘key’ to success. But very rarely is any evidence provided to back up this assertion.
Back in 2014, Book Business Magazine reported that 68% of publishing industry insiders identified social media as the marketing platform with the most future. Just two years later, their 2016 article questioned how this has panned out.Continue reading “Writers, Readers, Publishers and Social Media”