My last post focused on successful blurbs, so it’s only fitting that this time, we take a look at unsuccessful blurbs. After all, sometimes we learn more from examining (our and others’) mistakes than we do by only looking at examples of best practice. (And I certainly made a lot of mistakes in writing the blurb for my first independently-published book, You Stole My Heart… Do I Have to Take Your Name?)
The unsuccessful blurb
In my browsing of forums like this to get a handle on readers’ opinions, it seems the most common complaints are that a blurb bears no relation to the book’s contents, or that it gives away all of the book’s plot twists.
In fact, both of these mean that the blurb was ‘successful’ in terms of getting the reader to purchase or borrow and then read the book.
So, to look for blurbs that are unsuccessful, we need to look for those which don’t lead to sales (as measured by Amazon rank) or to engagement (as measured by reviews).
Specifically, given the cover’s role to get people to read the blurb, and the blurb’s role to get people to read the book, we have to look for books which fail to attract many sales or reviews despite having an attractive cover.Continue reading “What makes an unsuccessful blurb?”