So my last post was a bit of a weird experiment for Halloween. But this time, I want to tackle a more serious area of research: the quest for what makes a good blurb (or, in the case of ebooks, description). We all know not to judge a book by its cover. But can blurbs give us readers a clue as to whether a book is worth reading… or give us writers a hint as to whether it will sell?Continue reading “What makes a successful blurb?”
Authors are often advised social media is ‘key’ to success. But very rarely is any evidence provided to back up this assertion.
Back in 2014, Book Business Magazine reported that 68% of publishing industry insiders identified social media as the marketing platform with the most future. Just two years later, their 2016 article questioned how this has panned out.Continue reading “Writers, Readers, Publishers and Social Media”
Recently, I borrowed the book Talent by Juliet Lapidos from the library. It was the book’s delectable-looking cover that swayed me (it featured sprinkles!)
Well, that’s not strictly true.
I mean, the cover does feature sprinkles. But that’s not the only reason I borrowed the book.Continue reading “I Want Sprinkles On My Book!”