Tag: indie authors

Trash Titles?

As interesting as patterns across bestselling novels over time may be, looking only at successful books tells us nothing about whether a book’s title is instrumental in helping it sell – first, perhaps, to an editor, and later, to readers. The trends observed in my previous post could simply be trends in book titles in general, as opposed to patterns that set apart bestsellers from the pack. To really understand what (if anything) defines a bestselling title, we need to look at books which most definitively are not bestsellers, too.

To this end, I surveyed 35 books from Amazon’s contemporary fiction category, looking for titles which were yet to attract a single review, and the 35 least-downloaded fiction books on Smashwords, and then analysed their titles according to the same measures in my previous post: length, most common words, first words, and first letters of the titles.

Despite the question posed in the title of this post, the vast majority of these books are not trash. On the contrary, the majority of the 70 books surveyed appear to be well-presented, presumably well-written books. So why aren’t they bestsellers? Is it because of their titles? Let’s take a look…

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Are indie authors truly independent?

In his annual post, Smashwords founder Mark Coker asks ‘Can authors honestly call themselves indie authors when they’re getting 80-100% of their sales from a single retailer?’

His question inspired me to investigate my own sales. And it turns out, the sales of Number Eight Crispy Chicken fall right in this range.

Although it is also available on Apple, Barnes & Noble, Kobo, and Smashwords, over the first month, 91% of the sales of Number Eight Crispy Chicken were via a single platform. You guessed it: Amazon.

Drilling down, however, 44% of those sales on Amazon were for paperback books. Only 72% of ebook sales were on Amazon.

But that’s still a lot of eggs in one basket.

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Indie Authors and Social Media: 12 Case Studies

In my last post, I examined the social media profiles of 12 bestselling authors. As the results showed, a lack of a huge social media platform doesn’t appear to be a barrier to making it onto the bestseller list. At least for traditionally published authors. But is the same true of indie authors, who often lack the marketing resources of the ‘Big Five’? (Or even their smaller counterparts?) Could social media be indispensable for indies?

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