Tag: indie authors

Are indie authors truly independent?

In his annual post, Smashwords founder Mark Coker asks ‘Can authors honestly call themselves indie authors when they’re getting 80-100% of their sales from a single retailer?’

His question inspired me to investigate my own sales. And it turns out, the sales of Number Eight Crispy Chicken fall right in this range.

Although it is also available on Apple, Barnes & Noble, Kobo, and Smashwords, over the first month, 91% of the sales of Number Eight Crispy Chicken were via a single platform. You guessed it: Amazon.

Drilling down, however, 44% of those sales on Amazon were for paperback books. Only 72% of ebook sales were on Amazon.

But that’s still a lot of eggs in one basket.

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Indie Authors and Social Media: 12 Case Studies

In my last post, I examined the social media profiles of 12 bestselling authors. As the results showed, a lack of a huge social media platform doesn’t appear to be a barrier to making it onto the bestseller list. At least for traditionally published authors. But is the same true of indie authors, who often lack the marketing resources of the ‘Big Five’? (Or even their smaller counterparts?) Could social media be indispensable for indies?

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