“Street teams” originated in the music industry. Volunteers would plaster the streets with posters, hand out flyers and CDs, inundate radio stations with requests, and even move an artist’s album to the front of the racks.
Today, the definition has broadened beyond the street to online promotion. Street teams can help out by giving feedback, sharing news about the book on social media, adding the book to ‘want to read’ lists, or taking book selfies and shelfies – little actions that take only a minute or two, but can make all the difference when it comes to what Michelle Raab rightly describes as the ‘power of word-of-mouth’.
Importantly for all of us book lovers, street teams aren’t limited to music these days, but now encompass books, too. (Jennifer Probst points out that they’re also called ‘reader groups’ and ‘fan clubs’).
Why should I join a street team?
The advantages for writers are obvious. What author wouldn’t want help promoting their book? But what about fans? Friends? Reviewers? Fellow writers?Continue reading “Why You Should Join My Street Team TODAY :)”