So my last post was a bit of a weird experiment for Halloween. But this time, I want to tackle a more serious area of research: the quest for what makes a good blurb (or, in the case of ebooks, description). We all know not to judge a book by its cover. But can blurbs give us readers a clue as to whether a book is worth reading… or give us writers a hint as to whether it will sell?Continue reading “What makes a successful blurb?”
A few years back, I purchased a book called “How to Read a Book” by Mortimer J. Adler and Charles Van Doren. It was originally published in 1940, and is described as a “living classic” on the blurb. Yet it fails in one key aspect – How does one learn how to read THIS book? Or, indeed, to select a book like “How to Read a Book” in the first place?
Clearly, this “classic guide to intelligent reading” is, just like the cookbook “How to Boil Water” I reviewed here some time ago, more advanced than it lets on.Continue reading “How to Read: A beginner’s guide”